3 Steps to Successful Email Marketing

If you are in internet marketing or you have an online business you will know that email marketing is great way to communicate with your audience. Email marketing can also be very profitable if done correctly. However you can have a big email list with thousands of subscribers who don’t open your emails, click on your links and don’t buy any of your offers.

So here are 3 steps to help you be successful in email marketing.

Step 1 – You want customers not freebie seekers

When building an email list focus on quality traffic. If you don’t focus on highly targeted traffic you can build a large list of subscribers who are prospects whose intentions are to never purchase anything from you and all they want is free stuff. You need high quality targeted potential buyers on your list. An example is if you were buying solo ad traffic, make sure the vendor provides value to his list, actually makes money from his list (so you want to ask them does your list include buyers) and has a good reputation of quality traffic from previous testimonials. So you want potential customers on your list that are likely to buy, this is done by focusing on high quality targeted traffic.

Step 2 – Give value

The best way to get someone onto your email list is by providing an incentive to do so. This can be a free report, video, audio, coupon code etc. The main thing is to make sure that it is of VALUE to your subscriber. In other words its gotta be good. Don’t give away some crap PLR product with old information that doesn’t work and doesn’t provide a solution to their problem. Your subscriber will be left with a bad first impression of you and your stuff and they will not value any further information you send them. On the other hand if you do give a valuable free offer you will set a good first impression and your subscriber will look forward to your future emails. Pretty simple right, provide value!

Step 3 – Build a relationship with your list

This is a very important step. You need to cultivate a relationship with your list so they begin to know, like and trust you. When you have a strong relationship with your list your profits can skyrocket literally. More subscribers will click on the link, buy your products and services and take action on your recommendations.

“The money is in the relationship with your list” don’t forget that it!

Send them valuable information regularly, get them to interact with you, share you stories with them. Overtime they will start to know, like and trust you and look forward to you emails, you’ll get higher open rates, higher click through rates and more sales as a result.


  • Torsten Müller

    Reply Reply March 7, 2014

    Hi Raj,

    this is some great advice. The quality of the list is much more important than the quantity of the subscribers. I’d rather have a small list that is responsive than a list of subscribers that hardly open emails I send out.


    • Super-RAJ

      Reply Reply March 7, 2014

      thanks Torsten.

      Yep all about the Quality! 😉

  • miso

    Reply Reply March 10, 2014

    Hi Ray,

    definitely agree with you and Torsten. Quality of the list is so important, better to say the main factor.


  • Sky Nealon

    Reply Reply March 14, 2014

    Hi Raj,

    Excellent advice about email marketing and why building a relationship is so important, I believe that if you look after your customers well, they will look after you as well. Also list management is also very important because as you build a list and like you have mentioned, it’s better to have a quality list of buyers which whom you can spend more time looking after them and catering to their needs than a list of freebie seekers who will be wasting your time.

    Kind regards

    • Super-RAJ

      Reply Reply March 14, 2014

      Exactly Sky.

      Id take 10 customers over 100 freebie seekers any day 🙂

  • Dan Tredo

    Reply Reply March 17, 2014


    Great tips Raj – you are right about the money being in the relationship with your list. The more they come to know, like, and trust you, the more they way be likely to follow your lead.

    Fantastic tips!

  • Dominic Lockett

    Reply Reply May 1, 2014

    Hi Raj,

    I think building a good relationship is the key to any business, online and offline. When I first started in recruitment I was on a training course where they spoke in great detail about being able to build good, honest, relationships with people.

    One of the things I’ve always remembered since that day was ‘When building relationships, if someone likes you then that person can grow to trust you and if someone trusts you then they will be happy to do business with you’

    All the best

    Dominic Lockett

  • Steve Troutman

    Reply Reply January 25, 2015

    Hi there Super-Raj,

    Nice post on lists. Short, sweet and to the point.
    I like it like that. Say what you have to in the fewest words possible to get your point across. Anymore and people get tired and don’t remember half the stuff anyway.

    I remember hearing about Winston Churchill going to a college to give a talk and he said “Never, never, never, ever quit!” and left. I think they got the point.



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