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If you are in internet marketing or you have an online business you will know that email marketing is great way to communicate with your audience. Email marketing can also be very profitable if done correctly. However you can have a big email list with thousands of subscribers who don’t open your emails, click on your links and don’t buy any of your offers.

So here are 3 steps to help you be successful in email marketing.

Step 1 – You want customers not freebie seekers

When building an email list focus on quality traffic. If you don’t focus on highly targeted traffic you can build a large list of subscribers who are prospects whose intentions are to never purchase anything from you and all they want is free stuff. You need high quality targeted potential buyers on your list. An example is if you were buying solo ad traffic, make sure the vendor provides value to his list, actually makes money from his list (so you want to ask them does your list include buyers) and has a good reputation of quality traffic from previous testimonials. So you want potential customers on your list that are likely to buy, this is done by focusing on high quality targeted traffic.

Step 2 – Give value

The best way to get someone onto your email list is by providing an incentive to do so. This can be a free report, video, audio, coupon code etc. The main thing is to make sure that it is of VALUE to your subscriber. In other words its gotta be good. Don’t give away some crap PLR product with old information that doesn’t work and doesn’t provide a solution to their problem. Your subscriber will be left with a bad first impression of you and your stuff and they will not value any further information you send them. On the other hand if you do give a valuable free offer you will set a good first impression and your subscriber will look forward to your future emails. Pretty simple right, provide value!

Step 3 – Build a relationship with your list

This is a very important step. You need to cultivate a relationship with your list so they begin to know, like and trust you. When you have a strong relationship with your list your profits can skyrocket literally. More subscribers will click on the link, buy your products and services and take action on your recommendations.

“The money is in the relationship with your list” don’t forget that it!

Send them valuable information regularly, get them to interact with you, share you stories with them. Overtime they will start to know, like and trust you and look forward to you emails, you’ll get higher open rates, higher click through rates and more sales as a result.